Lead Ads Solution Strategy & Analytics.
Data-driven Digital Marketer and Growth Engineer focused on Paid Ads (Meta Ads and Google Ads), SEO, copywriting, content strategy, and social media management. I combine funnel optimization and landing page CRO with AI-powered web app and SaaS (PWA) development for campaign automation, tracking, and analytics dashboards so growth execution becomes faster, more efficient, and more measurable.
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Featured Case Studies
Social Media Strategy - Cashier App Promotion
Social media promotion strategy for a point-of-sale app, focused on visibility and demand generation.
Google Ads - App Install | Matik Laundry
App install campaign with clean tracking and stable CPI optimization.
Meta Ads - Engagement | IG/FB
Boosted content engagement to build warmer awareness before conversion.
Meta Ads - Traffic to Instagram Profile
Traffic campaign to drive Instagram profile visits and support organic growth.
Social Media Management - Digital Brands & MSMEs
Managed Instagram, TikTok, and Facebook content planning, captions, scheduling, engagement, and insight evaluation.
Company Profile - PT Hutama Solusi Indonesia
Professional company profile website with clear structure, polished UI, mobile responsiveness, and basic SEO readiness.
Company Profile - PT Mandiri Sentosa Sinergi
Clean corporate website designed to strengthen trust and make service information easier to access.
Corporate Website - PT Matik Creative Technology
Main brand website that serves as the information hub and connector for the full Matik product ecosystem.
Foundation Website - Nurush Shodiqin
Informational foundation website for the public, covering profile, programs, and activities.
Business Website - Ozverlig Sportwear
Catalog and business profile website for a jersey manufacturer, with a strong focus on order CTAs.
News Portal - Institut Kajian Strategi Nasional
News portal and institutional profile website for publishing articles and organizational information.
Digital News Portal - PastiDigital
Digital news portal with an SEO-friendly structure built to scale content production.
Landing Page - Matik Laundry (Primary)
Primary landing page for ad campaigns with a clear value proposition and strong CTAs.
Landing Page - Matik Laundry (Variant)
Landing page variant built for A/B testing and segmented campaign messaging.
Landing Page - Cafe & Resto System
Landing page for the cafe and restaurant segment, emphasizing operations and efficiency.
Product Page - QPlus (Main)
Product page built to educate merchants and strengthen trust.
Product Page - Fizzi Details
Product detail page that is concise, clear, and easy to understand.
Link Hub - link.matik.id
Link hub for campaign distribution and social bio traffic.
Microsite - Mager
Campaign microsite that is quick to launch and focused on CTA performance.
Landing Page - QPlus (Variant)
QPlus landing page variant for campaign needs and alternate promotional messaging.
SEO Content & Website Optimization
Keyword research and SEO copywriting to improve organic traffic and visitor quality.
Lenbee - SaaS E-Course Platform
SaaS e-course platform covering course management, users, and learning flow.
Dompetra - PWA Finance Management
Finance PWA with fast input, concise summaries, and a mobile-first UX.
ApplyBot - PWA Job Application via Email
Automation tool for job applications, with structured applicant data and email templates.
Growth Hub - SaaS CRM & Content Calendar
Internal CRM for lead tracking and content calendar management.
Jalan Sehat - Event Registration Web App
Event registration web app for participant data collection and operational needs.
FrontPhotobooth - CRM & Invoicing (PWA)
Dedicated CRM for a photobooth vendor, complete with invoice generation.
Trusted By
Technical Skills
Marketing
Meta Ads Manager (IG/FB) - Pixel - Events
Google Ads (Search/Display/App Campaign)
Google Analytics 4 (GA4) - UTM Tracking
Semrush (Keyword Research & Competitor Analysis)
Tech
WordPress (Company Profile & Portal)
PHP Native - MySQL
HTML/CSS/JavaScript
Bootstrap / Tailwind (Responsive UI)
Technical
Tools
Canva (Ad & Social Design)
Figma (UI Planning)
Work Experience
Marketing Admin
Managed social media for promotional and website-based campaigns, followed up customers through payment, and handled regular stock updates. Also reviewed weekly traffic performance for campaign evaluation and improvement.
E-Commerce Specialist
Managed end-to-end e-commerce operations and marketing, including production, customer service, distribution, inventory, and financial reporting. Reached more than 1,000 products sold in one month in the beauty care category.
Digital Marketer and Growth Engineer
Built and executed data-driven funnel strategies from awareness to conversion. Managed Paid Ads (Meta Ads and Google Ads), created campaign landing pages, and optimized SEO/SEM until organic traffic grew by up to 40 percent. Also ran segmented broadcasts with open rates above 35 percent, reported through GA4 and Meta Suite, and executed A/B tests to improve CTR.
Education
UIN Maulana Malik Ibrahim Malang
Graduated 2023Arabic Literature (GPA 3.46)
Ready to Improve
Your Business Performance?
If you need help with paid ads, SEO, landing pages, automation, or product experimentation, I would be happy to discuss the right direction for your business.