OPEN FOR PROJECTS

Digital Marketer & Growth Engineer.

Data-driven Digital Marketer and Growth Engineer focused on Paid Ads (Meta Ads and Google Ads), SEO, copywriting, content strategy, and social media management. I combine funnel optimization and landing page CRO with AI-powered web app and SaaS (PWA) development for campaign automation, tracking, and analytics dashboards so growth execution becomes faster, more efficient, and more measurable.

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Trusted By

Trusted Clients

Institut Kajian Strategis Nasional (IKSN)
Ruang DIgital
Front Photobooth
Ruang Sapa
PT Hutama Solusi Indonesia
PT Mandiri Sentosa Sinergi
PT Matik Creative Technology
Ozverlig Sportwear
Yayasan Nurush Shodiqin
Institut Kajian Strategis Nasional (IKSN)
Ruang DIgital
Front Photobooth
Ruang Sapa
PT Hutama Solusi Indonesia
PT Mandiri Sentosa Sinergi
PT Matik Creative Technology
Ozverlig Sportwear
Yayasan Nurush Shodiqin
Up to +40% organic traffic
SEO Impact
Open rate 35%+
Broadcast Engagement
1,000+ products/month
E-Commerce Milestone
15+ projects shipped
Web & SaaS Delivered

Featured Case Studies

Social Media
Social Promotion Strategy

Social Media Strategy - Cashier App Promotion

Social media promotion strategy for a point-of-sale app, focused on visibility and demand generation.

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Paid Ads
160 installs - CPI ~Rp937

Google Ads - App Install | Matik Laundry

App install campaign with clean tracking and stable CPI optimization.

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Paid Ads
30 interactions - CPE ~Rp3,333

Meta Ads - Engagement | IG/FB

Boosted content engagement to build warmer awareness before conversion.

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Paid Ads
250 profile visits - CPV ~Rp600

Meta Ads - Traffic to Instagram Profile

Traffic campaign to drive Instagram profile visits and support organic growth.

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Social Media
+20-30% engagement

Social Media Management - Digital Brands & MSMEs

Managed Instagram, TikTok, and Facebook content planning, captions, scheduling, engagement, and insight evaluation.

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Website Development
Corporate Website Live

Company Profile - PT Hutama Solusi Indonesia

Professional company profile website with clear structure, polished UI, mobile responsiveness, and basic SEO readiness.

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Website Development
Corporate Website Live

Company Profile - PT Mandiri Sentosa Sinergi

Clean corporate website designed to strengthen trust and make service information easier to access.

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Website Development
Brand Hub Live

Corporate Website - PT Matik Creative Technology

Main brand website that serves as the information hub and connector for the full Matik product ecosystem.

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Website Development
Nonprofit Website Live

Foundation Website - Nurush Shodiqin

Informational foundation website for the public, covering profile, programs, and activities.

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Website Development
Business Website Live

Business Website - Ozverlig Sportwear

Catalog and business profile website for a jersey manufacturer, with a strong focus on order CTAs.

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News Portal / Articles / SEO
News Portal Live

News Portal - Institut Kajian Strategi Nasional

News portal and institutional profile website for publishing articles and organizational information.

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News Portal / Articles / SEO
SEO-Ready Portal

Digital News Portal - PastiDigital

Digital news portal with an SEO-friendly structure built to scale content production.

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Website Development
CTA CTR +18% (sample)

Landing Page - Matik Laundry (Primary)

Primary landing page for ad campaigns with a clear value proposition and strong CTAs.

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Website Development
Variant for Testing

Landing Page - Matik Laundry (Variant)

Landing page variant built for A/B testing and segmented campaign messaging.

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Website Development
Segmented Landing

Landing Page - Cafe & Resto System

Landing page for the cafe and restaurant segment, emphasizing operations and efficiency.

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Website Development
Merchant-Ready

Product Page - QPlus (Main)

Product page built to educate merchants and strengthen trust.

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Website Development
Clear Product Detail

Product Page - Fizzi Details

Product detail page that is concise, clear, and easy to understand.

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Website Development
Campaign Link Hub

Link Hub - link.matik.id

Link hub for campaign distribution and social bio traffic.

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SaaS / PWA
Fast Landing

Microsite - Mager

Campaign microsite that is quick to launch and focused on CTA performance.

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Website Development
Campaign Variant

Landing Page - QPlus (Variant)

QPlus landing page variant for campaign needs and alternate promotional messaging.

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News Portal / Articles / SEO
Organic +40% (sample)

SEO Content & Website Optimization

Keyword research and SEO copywriting to improve organic traffic and visitor quality.

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SaaS / PWA
SaaS Platform Live

Lenbee - SaaS E-Course Platform

SaaS e-course platform covering course management, users, and learning flow.

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SaaS / PWA
PWA Finance App

Dompetra - PWA Finance Management

Finance PWA with fast input, concise summaries, and a mobile-first UX.

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Website Development
Automation Workflow

ApplyBot - PWA Job Application via Email

Automation tool for job applications, with structured applicant data and email templates.

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SaaS / PWA
Internal Growth Tool

Growth Hub - SaaS CRM & Content Calendar

Internal CRM for lead tracking and content calendar management.

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SaaS / PWA
Event System Live

Jalan Sehat - Event Registration Web App

Event registration web app for participant data collection and operational needs.

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SaaS / PWA
CRM & Invoicing

FrontPhotobooth - CRM & Invoicing (PWA)

Dedicated CRM for a photobooth vendor, complete with invoice generation.

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Technical Skills

Marketing

Meta Ads Manager (IG/FB) - Pixel - Events
Google Ads (Search/Display/App Campaign)
TikTok Ads Manager
Google Analytics 4 (GA4) - UTM Tracking
Google Search Console (SEO Monitoring)
Semrush (Keyword Research & Competitor Analysis)
SEO Copywriting (Search Intent)
Content Calendar (IG/TikTok/Facebook)

Tech

WordPress (Company Profile & Portal)
PHP Native - MySQL
HTML/CSS/JavaScript
Bootstrap / Tailwind (Responsive UI)
Landing Page CRO (CTA, Social Proof, FAQ)
PWA (Mobile-First Web App)

Tools

Canva (Ad & Social Design)
Figma (UI Planning)
Adobe Photoshop
CapCut (Reels/TikTok Editing)

Work Experience

July 2022 - Dec 2022

Marketing Admin

PT Swans

Managed social media for promotional and website-based campaigns, followed up customers through payment, and handled regular stock updates. Also reviewed weekly traffic performance for campaign evaluation and improvement.

Jan 2023 - Mar 2024

E-Commerce Specialist

Shopone Store

Managed end-to-end e-commerce operations and marketing, including production, customer service, distribution, inventory, and financial reporting. Reached more than 1,000 products sold in one month in the beauty care category.

June 2024 - Present

Digital Marketer and Growth Engineer

PT Matik Creative Technology

Built and executed data-driven funnel strategies from awareness to conversion. Managed Paid Ads (Meta Ads and Google Ads), created campaign landing pages, and optimized SEO/SEM until organic traffic grew by up to 40 percent. Also ran segmented broadcasts with open rates above 35 percent, reported through GA4 and Meta Suite, and executed A/B tests to improve CTR.

Education

UIN Maulana Malik Ibrahim Malang

Graduated 2023

Arabic Literature (GPA 3.46)

Latest Insights

29 Dec 2025

Healthy Meta Ads: Start with the Message, Not the Budget

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29 Dec 2025

Landing Pages That Are Easy to Read (and Make People Click)

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29 Dec 2025

SEO That Makes Sense: Start with User Intent, Then Keywords

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Visit my news portal for the full archive

Ready to Improve
Your Business Performance?

If you need help with paid ads, SEO, landing pages, automation, or product experimentation, I would be happy to discuss the right direction for your business.

radhityasofwan00@gmail.com
+6281288844813